Some Wal-Mart customers soon will be able to sample a new discount item -- Walmart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, Calif., to produce the spirits at an affordable price, in the $6-8 range.

While wine connoisseurs may not be inclined to throw a bottle of Walmart brand wine into their shopping carts, there is a market for cheap wine, said

Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. She said: "The right name is important."

So here we go: The top 12 suggested names for Walmart Wine:

12. Chateau Traileur Parc

11. White Trashfindel

10. Big Red Gulp

9. Grape Expectations

8. Domaine Walmart "Merde du Pays"

7. NASCARbernet

6. Chef Boyardeaux

5. Peanut Noir

4. Chateau des Moines

3. I Can't Believe It's Not Vinegar!

2. World Championship Riesling

1. Nasti Spumante